1- Music videos display genre characteristics
2- There are links between lyrics and visuals
3- There are links between music and visuals
4- The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style)
5- There is frequently reference to notion of looking (screens within screens) and particularly voyeuristic treatment of the female body
6-There is often inter-textual reference (to films, TV programmes, other music videos etc)
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