Age Range- 16-24
Occupation- college/ university student
Kyle's target audience would be young women who enjoy partying and travelling. They would enjoy festivals such as Tomorrow Land, Coachella and Electric Daisy Carnival. They would like to explore and travel to hot places, which is reflected in the tropical house genre. They would use social media such as twitter and instagram frequently and own technology such as smart phones. They could be interested in their appearance and dress in alternative ways.